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Joe Ori

New York’s recent legalization may have been the straw to break the camel’s back.

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Only 17 states have legalized cannabis on a recreational level. Since there are 50+ states, it suggests there’s a long way to go. But what that also means is that 43% of the US population lives in a state where they can readily access cannabis products. …


There was no one to ask, as the industry was emerging. But we figured it out. Newbies, here’s my advice.

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I’ve been an entrepreneur for most of my adult life. A desk job never felt right for me.

Over the years I have successfully started dozens of businesses, from restaurants to law firms and everything in between. …


You could have the best idea, the most funds, and a faulty culture could mean the end of your promising startup

Not enough entrepreneurs consider, at least in the beginning, how to build the right organizational culture. Some entrepreneurs prioritize the idea, the product, or the technology. Others pump up the volume on sales, social media, or e-commerce. All of those things are important. …


Don’t believe the hype. Entrepreneurs come in all shapes, sizes and ages — not just young and hip.

Joe Ori

Originally published at https://www.get5.io/blog/age-excuse-start-business

The narrative in popular media is clear. With a few high profile exceptions, successful entrepreneurs are portrayed as young and hip. I could go further and say white and male, but that’s another article, so we’ll stick with young and hip.

It’s all hoodies and jeans…


If you can’t create a workable business plan and execute on it, even the best, most innovative ideas aren’t worth much.

Joe Ori

I have had so many people come to me with truly great ideas. I mean, market disruptors, things that people would gravitate to right now with open arms. But they end up dead in the water, so to speak, because I don’t have time to mold the clay, to be…


You can talk your way into an opportunity, just be prepared to back it up.

A long time ago I read that Kevin Plank, founder of Under Armour, carried a stack of different business cards in his pocket when he was first starting out. He was the president, vice president…


With focused attention, Michigan’s cannabis market can easily and quickly reach its full potential, and overcome the barriers hindering its growth.

Before I helped to found Six Labs, a Michigan-based cannabis company, I did a lot — I mean a lot — of research. I visited dispensaries all over the country. …


Consumers deserve the highest safety and testing standards for cannabis across the board.

Joe Ori (left) at Six Labs

For those who are new to the cannabis industry, things might be confusing initially. For instance, is there a difference between medical and recreational cannabis? The answer is, yes and no. There are some distinct differences in…


Photography by Six Labs

It may not be the perfect comparison, but there are some striking similarities between the end of alcohol prohibition and the slow crawl to cannabis legalization nationally. …


The COVID-19 pandemic has presented the cannabis industry with a huge opportunity — if companies can adapt quickly to marketplace shifts and consumer demands.

Photography by Six Labs

Recently I shared my perspective on what the coronavirus could mean for our industry, how the cannabis industry would fare during the pandemic, and how public attitudes might shift in response to the outbreak.

Obviously having state governments recognize cannabis as an essential business is proof that we’ve built an…

Joe Ori

Trial Lawyer, Cannabis Advocate, Entrepreneur. Father of four. Doing “the right thing,” my way. 😎

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